UNITED/CONTINENTAL AIRLINES

As part of the makeover and rebranding of United Airlines/Continental Airlines the familar "U" logo will disappear.  The new version will a giant globe logo on all airport monitors, counters, signs and boarding passes.  These were first rolled out at O'Hare Airport in Chicago in May.  United and Continental are starting to roll out: a new boarding process, integrated check-in kiosks, frequent flyer perks and onboard snacks.    Currently the airlines are operating separately while starting to adopt the same services and practices.  522 aircraft have been repainted with the new United logo.  450 gray, white and blue signs on the back walls at United's gates and check-in counters at O'Hare.  The process will be repeated at 370 airports worldwide by 2013.   United and Continental Airlines are subsidiaries of the Chicago-based United-Continental Holdings Inc.