As part of the makeover and rebranding of United Airlines/Continental Airlines
the familar "U" logo will disappear. The new version will a giant globe logo on
all airport monitors, counters, signs and boarding passes. These were first
rolled out at O'Hare Airport in Chicago in May. United and Continental are
starting to roll out: a new boarding process, integrated check-in kiosks,
frequent flyer perks and onboard snacks.
Currently the airlines are operating separately while starting to adopt the
same services and practices. 522 aircraft have been repainted with the
new United logo. 450 gray, white and blue signs on the back walls at
United's gates and check-in counters at O'Hare. The process will be
repeated at 370 airports worldwide by 2013.
United and Continental Airlines are subsidiaries of the Chicago-based
United-Continental Holdings Inc.